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Oct
11
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“What happened to my Google reviews?”

You may have seen patient reviews suddenly disappear from your practice listing on Google. This has actually been an ongoing issue with Google Places for a long time. There have been more and more instances of Google reviews vanishing (and not just for our Members). And you’ve probably asked yourself, “What is going on here, and what can I do?” […]
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Aug
30
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“What is Facebook Reach, and why is it important to my practice?”

Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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Dec
13
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#DIY With Your Own Practice Hashtag

It seems like you can’t go anywhere without seeing a hashtag from movies, television, restaurants, even your local grocery store – they are everywhere. For those of you who don’t know, a hashtag is a simple keyword phrase that is spelled out with no spaces and a pound sign (#) in front of it. For example, a hashtag we use […]
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By: Scott George

Sep
18
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10 Mistakes in Building a Dental Website — And How to Avoid Them

Your website is your best opportunity—outside of a face-to-face discussion with a patient—to communicate what you and your staff value, and what makes your practice unique. Building a website that is primarily focused on patient needs, is user-friendly, and is search engine-optimized can be challenging. It starts by asking yourself the following: “What will prospective patients look for when they […]
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By: admin

Jun
22
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20 Ways to Get More Facebook Likes

If you and your staff have been hoping to jump-start your practice’s Facebook page, we have a great resource you may use! Whether you have been thinking about running a contest or a sweepstakes promotion on Facebook or you’re just looking for ways to get more patients to visit your practice’s page, we invite you to download Sesame’s 20 Ways […]
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Jun
03

2011 AACD Highlights

On Saturday May 21st, Sesame Communication’s Director of Business Development, Rachel Mele presented a hands-on workshop at the 27th annual Academy of Cosmetic Dentistry (AACD) Scientific Session. The three hour course titled “Get Found: SEO, Social Media, and Online Marketing” was “one of the best courses all week,” according to Dr. Manisha Javia of Scottsdale, AZ. Attending doctors learned how […]
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May
26
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2011 AAO Wrap Up

Wow, what an amazing two weeks it has been! After returning from the 2011 AAO in Chicago and the AACD in Boston, the Sesame Communications team is appreciative to have had countless great opportunities to connect with members and practices from across the country! Thank you to everyone who stopped by our Sesame Communications booth at the shows, and to […]
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Nov
15

2011 GPSO A Success!

Last week, Sesame Director of Business Development, Rachel Mele, gave a presentation to the attendees of the 2011 Greater Philadelphia Society of Orthodontists annual meeting. Her lecture topic focused on using SEO, social media, and online marketing to get found by prospective patients. Rachel’s presentation offered attendees actionable tips and strategies to take back to their practices the very next […]
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By: admin

Jun
24
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2011 PNDC Wrap Up

Sesame’s offices are situated in the heart of the Pacific Northwest, and give us a unique opportunity to attend many great events and study groups, right in our own backyard! One of these is the Pacific Northwest Dental Conference, an annual event which was held last week in Seattle. Thank you to everyone who got a chance to stop by […]
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