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Making Social Media Posts – What’s the Right Frequency?

Feb 25 / by: Tyler Harris

  Building the perfect posting schedule can be a challenging task. Finding the correct blend of posts that keeps your followers informed while not being overbearing is a delicate balance. If you are a member of our Sesame Social Service, we provide you with consistent and relevant posts.   Still, supplementing our content with posts of your own can elevate your social media and will likely result in increased engagement.     How Often Should You Post? Studies […]
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Your Guide to a Google-friendly Site

Feb 18 / by: Rebekah McBride

So you want a Google-friendly site, you say? First, let’s change your mindset about SEO being a constant battle with your competition for rankings positioning. In reality, a local campaign helps provide the best user experience for patients, which in turn can help put you ahead of competitors. Here are some tips from the Sesame SEO Team on how to […]
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How to Start Building Backlinks

Feb 11 / by: Naomi Newell
Attracting Backlinks to Your Practice

Being a dynamic business within your community means being a fantastic oral health professional is simply not enough. You have to create connections with your patients and other local businesses through sponsorships and community programs.  Building relationships with your community beyond the practice establishes a level of trust that reverberates through families and local organizations that may be willing to […]
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Quick Tips for Getting More Contact Form Submissions

Feb 04 / by: Michael Fitterer
Contact Us Optimization Tips

Encouraging people to fill out a contact form seems straight-forward, right? A person fills out their information, hits submit, and an automated notification email with the included information is sent to your practice.  Yet, it’s highly likely that MANY would-be prospective patients are not filling out your online contact forms because of some subtle issues.  In this post, I’ll provide […]
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Are Broken Links Affecting Your Organic Search Rankings?

Jan 28 / by: Jonathan Giraldo
Broken Links

Broken links negatively affect multiple aspects of your website and are particularly detrimental to your SEO efforts. As a result, it’s crucial that you learn what broken links are, what they do, and what you can do to minimize or eliminate their influence on your business. What are Broken Links? As the name implies, broken links are links that aren’t […]
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5 PPC Tips for Driving New Patients to Your Practice

Jan 21 / by: Michael Fitterer
Grow Your Practice via PPC

Pay Per Click (PPC) advertising is a proven digital advertising method. By paying for visibility in search results and on websites you can effectively select precisely where and when your ads will appear. Yet, without some fundamental strategic optimization of your Google Ads or Microsoft Advertising account, you won’t be able to maximize your exposure to prospective patients.  In this […]
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The Argument Against Buying Followers on Instagram

Jan 14 / by: Kai Eldridge
Don't Buy Instagram Traffic

Technology is growing at an incredible pace and can be daunting to keep up with at times. With the rise in tech comes the need for businesses to have a strong social media presence to keep up. Instagram growth doesn’t happen overnight: well, it can (more on that later), but it shouldn’t.  If you have done research on growing a […]
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A Step-by-Step Guide for Choosing PPC Keywords

Jan 07 / by: Rebekah McBride

Do you want to be efficient with your Pay-Per-Click (PPC) marketing budget? Of course you do! There are a few basic rules for setting up campaigns specifically with the nuances of your practice in mind. This blog post covers selecting PPC keywords and how to use keyword research to cater to your business. Picking the right paid advertising keywords can […]
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Incorporating Video Content into Your Social Media Presence

Dec 17 / by: John Messick
Using Video in Your Practice's Social Media Presence

Most companies recognize the importance of posting on their social media accounts. Being able to reach audiences where they spend most of their time is an amazing tactic to connect with current and potential patients. That doesn’t mean that there isn’t room to grow, though. There are a few unique ideas that can take your practice’s social media content to […]
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Personalizing Your Social Media Presence With Sesame

Dec 10 / by: Tyler Harris
Sesame Content Marketing

When it comes to social media, getting your content to stand out from the crowd can sometimes be a daunting task. We’re constantly flooded with information and images while scrolling through multiple social media channels.  With only a few seconds of scrolling time per post, it’s important to make sure the content you’re putting forth is both personalized and consistent […]
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