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Celebrate Thanksgiving on Instagram!

Nov 14 / by: Aaron Jin

Thanksgiving is a great time to share your festivities with your online community. This Thanksgiving, let’s focus our attention on the trendiest social media channel there is—Instagram. Instagram is an excellent social media platform for shaping your brand voice. Your brand can easily connect to current patients, loved ones, and even new audiences through new hashtags and location tags. Because […]
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The Importance of Infographics

Nov 13 / by: Tyler Harris

In this day and age, we are constantly flooded with information, so much so that sometimes it’s hard to process everything we see online. Infographics are becoming an increasingly popular way to display information on social media. An infographic is the visualization of data using design elements and colors to grab a viewer’s attention. When you only have a few […]
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Facebook Ads FAQ’s

Nov 09 / by: Michelle Hammond

If you’re trying to get more engagement and awareness for your business on Facebook, implementing Facebook Ads into your marketing strategy is a great way to do it. Using Facebook’s own Ad Manager tool, pretty much anyone can take ad creation into their own hands. If you’re a Sesame member, then you may have already partnered with our social team […]
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Some Things in Life Are Just Wrong: Don’t Let Your Insurance Participation Be One of Them!

Nov 06 / by: Jill Allen

So, you have been reading through your favorite Facebook group for the third time today, and you continue to see some very persuasive advice from your peers on the benefits of taking insurance within your growing orthodontic practice. You also notice there are some doctors who are adamant that insurance participation is terrible, and only the weak submit to insurance […]
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The Pros of a Sesame Premium Website

Oct 24 / by: Alexis Mallos

As a business owner, you’ve done your due diligence and spent time reading various blogs about why digital marketing matters. You understand that it’s 2018 and not being online isn’t an option anymore. What truly matters is building a website that is unique to you, eye-catching and ultimately brings you new patients. Your website needs to be better than the […]
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Ranking for Multiple Keywords with One Piece of Content

Oct 23 / by: John Lee

Search Engine Optimization (SEO) is primarily known as the practice of using keywords and search terms to rank higher in search engine results. What most people may not know is the different techniques marketing professionals use with keywords or targeting keywords. Keywords are simply phrases you and I would type into a search engine to describe what we’re  looking for. […]
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Keeping Up With Social Media Trends

Oct 16 / by: Michelle Hammond

Whether you work in online marketing or it’s simply part of your marketing plan for your business, there’s no denying that staying informed is the name of the game. With updates happening constantly and new features being released across different platforms left and right, it’s important to know how these changes affect you and how you can use them to […]
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Exciting New Features for your Sesame System!

Oct 12 / by: James Johnson

At Sesame, we’ve been hard at work adding new and improved capabilities to your reminder system. Check out some of our newest features below. Smart Feedback Building your reputation online with genuine patient reviews is an essential step in marketing your practice to potential new patients. With our new automated Smart Feedback feature, it is now easier than ever to […]
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Why It’s Time to Start Utilizing User-Generated Content

Oct 05 / by: Adrian Vargas

Best practices on social media are constantly evolving. We’ve seen large strides in various practices such as celebrity endorsers, micro influencers, and customer advocates over the last five years. The big component that ties these three together? User-generated content (UGC). Lately, organic content is taking a backseat and its ability to produce significant reach is dwindling. Not only that, the […]
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Marketing Your Practice Like a Professional

Sep 26 / by: Alexis Mallos

Marketing is the perfect blend of art and science. It’s an art because we create beautiful infographics, well-crafted content, and catchy titles with beautiful CTA (call to action) buttons. It’s a science because of all the data that we can collect about peoples actions, when they read the well-crafted content, or click on the beautiful CTA button. The question on […]
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